Marketing Support Consultancy Ltd. has the requisite human and technological resources to execute studies that meets international best practices.
Agency Capability
Marketing Support Consultancy Ltd. has the requisite human and technological resources to execute studies that meets international best practices. Our projects meet the highest quality standards required by world associations of marketing research professionals including ESOMAR/ICC code of international research conduct.
Our Approach
We have the experience in conducting fieldwork using the suitable approach that will deliver maximum insights for clients business needs. Our approaches cover the following:
Online
CAPI
PAPI
CATI - CAWI - Mystery Shopping
Online
CAPI
PAPI
CATI - CAWI - Mystery Shopping
Connects the Dots..
You don't have time to sift through oceans of data trying to figure out what it all means? we are here for you, our experienced team examines data gathered, identifies patterns and establish links to deliver meaningful insights that will help you make the best decisions.
Quantitative Services
- Brand Health Tracking Studies
- Pricing studies
- Market Potential study
- Market size estimation
- Market analysis
- Omnibus polling
- Audience recruitment
- Telephone opinion polling
- New Product Evaluation
- Corporate Image Study
- Packaging Test
- Usage and Attitude Studies
- Net promoter score study
- Telephone opinion polling
- Online research and flash polls
- Brand research and development
- Market feasibility and segmentation studies
- Consumer Product Tests (In Home and Central Location)
Qualitative Services
- Ethnography (Obervation/Immersion)
- Participatory Advocacy Appraisal (PAA)
- Observation/Immersion Studies
- In-Depth Interviews (IDIs)
- Key Informant Interviews (KII)
- Stakeholders Consultations
- Focus Group Discussion (FGDs)
- Mini-Groups with the help of focus vision facilities.
Action-Oriented Insights
What's the ultimate goal of market research? To better understand and make informed decisions. That's why we don't just gather results and drop them on your desk; we offer guidance to help you make sense of the findings and translate them into action. Our forward-thinking team delivers invaluable insights and recommendations so you can tap into new markets, solve problems and enhance the performance of your business.
