We are a full service agency overing both ad-hoc and continuous research from:

• survey design to
• fieldwork,
• analysis, and
• interpretation of findings

Ad-hoc Research

Consumer Research
�Brand awareness, image & positioning
�Market Analysis

• Market potential
• Current size estimation
• Segmentation

Product Research
�Concept viability/acceptability study
�New brand launch
�Consumer product test
�Packaging test
�Test marketing/market yield estimation

• Simulated/ non-simulated
• Quick reading of test markets (QRTM)

Social Research
�Political
�Economic
�Health
�Environmental etc

Advertising Research
�Concept development
�Pre & Post launch check

Business-to- Business Research
�Corporate Image study
�Customer satisfaction measurement

Our tools for data generation techniques include: 

• Qualitative (* incorporating projective techniques)
• Quantitative

Our Research Capabilities are as follows:

Quantitative:
- Consumer Product Tests (In-Home and Central Location)
- Usage and Attitude Studies
- General Consumer Surveys
- Pricing Studies
- New Product Evaluation
- Tracking Studies
- Mystery Shopping
- Customer Satisfaction Studies
- Segmentation Studies
- Corporate Image Studies
- Name, Label and Pack Tests
- Ad and Concept Tests
- Image Research
- Audience Surveys
- Omnibus Surveys
Etc.

Qualitative:
- Desk Research
- Focus Group Discussions (FGDs)
- Mini-Groups
- Observation/Immersion Studies
- In-Depth Interviews (IDIs)

Data Capture Softwares
- Round the clock Data Capture Facility
- Data Managers / Analysts
- Experienced Punchers, Editors & Coders
- Bi-lingual transcribers
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