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Kunle
has several years of marketing and research experience gathered from both
Client and Agency side. He began his career with a brief stint with the
Heineken Company, Nigerian Brewery (NB plc) in Nigeria and moved over to
Kings & Merchant Ltd, one of the leading Event Management firm in Nigeria at
that time, before crossing over to The Market Research Consultancy ltd also
in Nigeria. At MRC he rose through the ranks from Research Executive to AGM
International Operation/ Country Head with responsibility for the international
arm of the business covering the West and Central Africa region and also acting
as the country Head of the Ghana arm of the business before leaving to team up
with other foremost researchers to form
Marketing Support Consultancy Ltd where he is presently the MD/CEO of the
company, He is responsible for all the strategic business units
across West & Central Africa.
Kunle has acquired substantial experience in the area of marketing research
especially in FMCGs, telecommunications, bank sector studies, general consumer
surveys, social research, audience surveys, consumer product test, tracking
studies etc
Kunle has a Bachelor of Science in Biochemistry (B. SC
Hons) from the Foremost University in Nigeria (University of Ibadan) and also
has a Masters of Business Administration degree (MBA) marketing from prestigious
Ghana Institute of Management and Public Administration (GIMPA).
A winner of several awards, he is a seasoned professional, and has participated
in numerous professional conferences both abroad and at home among which are the
Esomar and Pamro conferences.
Some of the others courses he has attended, include
Communication of Research Results, product Testing and New product development
organised by Data plus ltd, Lyon France, Unilever Marketing Foundation Courses
organised by Unilever Africa Marketing Team, A short course on management in
Havard Business School (USA) and also a workshop on Understanding New Management
Trends in Global Economy at the Delaware State University in Dover Delaware USA.
Amongst some of the Clients he has managed are:,
Coca Cola, Vodafone, Unilever, BAT, Heineken, Nestle, Accra Brewery
(SABMiller), GFK,TNS,Synovate, Guinness and MTN and a host of others local
clients.
Kunle is a member of the following professional bodies,
ESOMAR, PAMRO, SAMRA and NIMRA among
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