Alex Befu has over ten (10) years working experience in marketing research in the field operations and quality control departments. He started his research career at Research and Marketing Services International (RMSI) and has since then worked with research organizations such as Random House, Pan African Research Service Limited (Panafield), Business Interactive Consulting

(BIG), Bruks and Associate, Market Research Consultancy (MRC) Ghana, Insight Advertising, Merisel Consultancy Limited, Practical Sampling International (PSI) Ghana.

Mr. Befu has worked across the length and breadth of Ghana and beyond. He is currently the Assistant Quality Control Manager of Marketing Support consultancy Ltd.