Dayo has a B. Sc (Economics) from Lagos State University, Ojo, Lagos, Nigeria.

He has over 5years experience in Manufacturing, Market Research Operations and Client Service.

He has hands on experience in research operations management especially with large quantitative studies.

He has also successfully handled quite a number of qualitative studies involving In-depth interviews and Focus Group Discussions. He has in the past handled projects for multinational companies, banks and other corporate organizations such as PZ Cussons UK, IPSOS MENA UAE, USAID (MARKETS), Nutricima Plc, flour Mills Nigeria Plc, Intercontinental Bank Nigeria Plc et al. He is a member of NIMRA (Nigeria Market Research Association).

Dayo is currently an AGM in charge of continuous projects at Marketing Support Consultancy Ltd.